Getting on Brand

Listen up newbies….

writers co-op

By Bill “McSciFi” McCormick

Full transparency here. I do not work for or with any video sharing websites. But I do use them. A lot.

If you have a promo video that’s embedded on pages you don’t control (i.e., media, promotions, your publisher, etc.), or hope to at some point in your career, make sure you use a link fromVimeoand notYouTube. YouTube requires you to upload a new video, and generate a new link, with every iteration. With Vimeo, you just replace the video and send your affiliates a friendly email letting them know. This is also a much easier method for updating your web site.

When you use Vimeo you’re not counting on everyone to update links and do work on your behalf. Which, nine times out of ten, won’t happen and defeats the purpose of the update. I keep a small list…

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